Here's The Full Story
The darnedest thing happened…
A few years back when I was 21, I was reading the book,’The One Minute Millionaire’, and in it, it tells the story of a guy from New Jersey, who in the 1980’s sold old pieces of the famous Brooklyn Bridges walkway timber. He went about creating 5” x 11” certificates outlining the history of the bridge, attaching a small piece of the timber and selling them for upto $5000 each (yep, $5000 for a 1″ piece of timber). Word around the campfire is that he made like $2 million from it…
Obviously, as a young Trump-wanna-be, I loved this idea, and started to think how I could
rip this idea off replicate and implement it here in Australia – it was a much better idea than pinching golf balls off the local pitch-n-putt to resell.
After racking my brain for about 10 minutes, I realised the Melbourne Cricket Ground was under reconstruction and the Ponsford Stand had just been ripped down… On the back of a few phone calls and newly-found entrepreneurial-confidence, I was able to track down the wrecking company which was demolishing the Ponsford Stand (at this stage the Members Pavilion had not been touched), who informed me they had a significant amount of timber from the seating and flooring as hoped…
However, to my amazement, they also had a considerable amount of the world famous MCC Crested Carpet which originally lay in the Members' Dining Room. You know, the world famous carpet, the one that has been walked on by the greats – Don Bradman and EJ Whitten. The same carpet that graced the MCC Members Long Room – the most-loved watering hole in all of sport.
So after rushing down the western highway the following morning to view the magnificent carpet just lying in the corner of the wreckers’ warehouse, I took all the remaining crested carpet, along with a mass of timber.
From there, I put together a team of framers and couriers to create a series of limited sports memorabilia with a photo of the ‘G, a plaque outlining the historic ground's story and a unique piece the MCC Crested Carpet, wrote a press release with the headline ‘21-Year-Old Sells MCG For Under $500,‘ and the wave of media hit with force… and so did the initial series of sales.
Since that venture a few years back, the remaining carpet has been living (safely and securely) in my mum's garage, which I am constantly reminded about every time I visit. So, as a ‘gift to mum,’ I decided to sell the remaining few pieces of the MCG’s famous crested carpet and clear out her garage…
I tried for about three years, on various occasions, to team up with some of Australia s leading sports memorabilia stores and dealers, but they either wanted to screw me down and buy the carpet at the same price they buy the printed posters they sell, or screw you guys and sell the frames for over $1200!
I wouldn't have a bar of that, so I decided to re-release the MCG Framed series in April 2010 online.
Everything was going really well with the launch until...
Apparently, the MCG means so much to Australia that the 1999 Government decided that it needed its own parliamentary act (just like the Goods & Services Act of 2000), a real set of parliamentary-passed documents called the Melbourne Cricket Ground Act 2009 that spell out a bunch of stuff specific to the 'People's Ground.'
The MCG people were really nice about the whole thing. And after some quick changes to the whole launch to comply with this Act, everything went really, really well.
So well in fact that the launch generated a new bunch of publicity, and a tonne of emails from people wanting to own a piece of the 'G. Countless number of people were describing how in the past they've been disappointed with the available memorabilia. It's either been too expensive, too cheap and tacky, not authentic, or too commercialised.
Here is one email that blew my mind about signed memorabilia:
So with that, we sold the frames for $795 each
At the end of the re-launched project, as I've done numerous times over the past few years, I threw one of the seamed unframed pieces of MCC Crested Carpet up on eBay to get a feel for the market value of the historic carpet unframed.
I often get asked by people all over the country how much an unframed piece is, as they want to have the authentic piece of history framed a certain way.
Well, the most recent piece of the 'G sold on eBay for $152. 50.
Check out the finished eBay listing here
So whether you (or a family member) are a cricket or football fan, you would be aware of the importance and symbolism the MCG represents to all Australians, and understand an opportunity to own a piece of the People's Ground don't come around everyday. Plus, there isn’t that many pieces left at mums!
Now you have the opportunity to own a piece of this authentic Australian sporting history. Make your family and friends jealous, and help me win some brownie points with Mum…
As you know, the really cool thing is that the MCC Crested Carpet isn't another one of those pieces of sporting memorabilia that's been manufactured simply to be collectable. This is a unique piece of the original and authentic seamed carpet that graced the MCC Members' Dining in the Ponsford Stand before its demolition in 2003.
Make sure you purchase your piece now… before they all run out. And just like the framed pieces, I am offering my full 100% money-back guarantee.
If after 30 days it just isn't what you expected -- friends don't stop and stare, or clients are no longer gazing at it, you can return it for a full refund.
Just return the entire piece in its original condition, along with your tax invoice, and I'll refund the full amount you paid.